There are only two things you need to do to build a great career. You need to create value and you need to signal your ability to create value. That’s it.

Everything else you’re told to do is just some variant of this or distraction. The former you get through study and experience that often takes time and lots of trial and error, but the latter you can start on right now by simply sharing publicly the processes behind you work.

As Austin Kleon writes in Show Your Work:

Once a day, after you’ve done your day’s work, go back to your documentation and find one little piece of your process that you can share.

If you do that consistently, you’ll find yourself beginning to get opportunities you were certain were closed off to you. Here are three easy ways to show your work process now:

1. Start recording your screen. 
   If you’re working on a project online, download Loom or another screen-share tool and make a short video recording the process, perhaps providing a bit of commentary along the way.
   For example, my friend Michael Mingnogna, made a video time-lapse of him rebuilding a WordPress site for a client of his marketing business.

   Compare “I am WordPress certified” to “here’s a video I made showing me build a WordPress site.” It doesn’t compare.

2. Write a blog or social media post.
   Write something small about your work process. It could be a breakdown of the tools you used to complete the tasks, your workstation or work habits, screenshots of a work-in-progress, a tutorial, or some lessons you learned from whole process.
   I’ve gotten a number of offers throughout my career for jobs or client work because simply by sharing small “behind-the-scenes” bits of what I’m working on.

   My friend T.K. Coleman even coined the term “Hollywood technique.”Just like people enjoy seeing behind-the-scenes info on movies that are being produced, professionals and potential employers love seeing it in your work as well.

3. Help your teachers teach others.
   There’s a reason “what books do you recommend” is always the most popular question interesting and successful people hear from their fans. People want to know what built them. You can do it too.

   Share the books you’ve read that helped you get better at your work, the podcasts you listen to, the courses you took, the events you attended, the tutorials you used, the videos you watched, and the people you talked to. Make the knowledge as public as possible and you’ll notice people start to associate you with that knowledge.

And when you’ve done this, do it all over again. Showing your work process never stops being valuable no matter what stage of your career you’re at.

I want to cross-pollinate this essay with a dialogue of sorts that I had on Facebook with a reader who argued that the current data shows that college graduates make more money than non-college graduates.

This is actually not something about which I disagree. I think the data does indeed show that college graduates make more money, but I think the interpretation of that data and the methodology of the studies is so flawed that we cannot conclude at all that graduating college generally causes you to make more money, only that it currently correlates to it.

What follows is a fairly short dialogue in which I make the case that claiming the data proves college helps you make more money is like claiming basketball helps you grow taller.

Derek: I’m not convinced there are wage premiums in general anyways. What they’re comparing now is apples to oranges. But regardless, yes only 54 percent graduate in 6 years or less, which is staggeringly dismal.

Protagoras: The literature among labor economics has been pretty clear about there being premiums. The the issues is that they have been flattening.

Derek: I think the data shows something else and their methodology is skewed.

Everybody who can read today is encouraged from a very early age to go to college. Over the last 20 or so years, most of the smartest people went to college whereas not going was often a pretty bad sign you had some issues.

It’s a difference of input and not output. People going to college were more likely to be successful before starting than people who didn’t.

An accurate study would have parallel universes where you take Derek A and put him through college and Derek B and have him not go. Then see what happens.

Protagoras: In other words “labor economics is wrong because I only accept facts in absolutes”.

Derek: It’s the total opposite. Data is open to interpretation. They’re making an absolutist claim from data that can have multiple valid interpretations.

All they’re measuring is “college grads vs non-college grads” If I strictly measured “basketball players vs non players” I could easily conclude basketball gives you a premium on height even though it doesn’t.

I also filmed a video version of this argument while I was in Poland last year.

Data-ism is not science

I think one of the unfortunate products of the Information Age is a sort of worship of data.

While data is indeed important, we fall into silly and often dangerous data-ism when we attempt to use data to make our case without reference to the methodology behind the collection of that data or an understanding of the important of the interpretive process. “Look at that data” becomes a cudgel to win an argument and not one tool among many to inform our understanding of the world around us.

Though my example in the dialogue — playing basketball makes you taller — is ridiculous, the data could suggest that until you interpret it for what it actually means, that taller people play basketball to begin with.

The studies about college graduate incomes that claim to “prove” they make more money are done with the exact same methodology as my fictional basketball study. We should be wary about concluding anything definitive that could inform our decisions about whether to go to college or not.

Does college cause you to make more money?

I don’t know whether college causes you to make more money or not, and nobody else does either. I do however think we can look at several points that suggest college does not have a serious impact on earnings, including the following:

• Smarter people tend to go to college. Dumber people tend to not go to college. We all know this from experience.
• It does not appear that most students show many measurable increases in learning or knowledge from their time college.
• Surveys suggest the majority of employers regard their new hires as under qualified and in need of remedial training.
• The data doesn’t take into account college debt and lost earnings of time in college (at least 6 years on average)
• Skipping college gives you a 4-6 year head start on working, assuming other traits are equalized (a college-capable optout as opposed to a slacker or dummy who simply couldn’t get in)

Of course, I don’t think we can make a definitive conclusion, but I don’t think we need to.

Individuals, not averages

One of the things I realized when I was in college was that I didn’t care one way or another what the data ended up showing.

If you base your important life decisions around what “average people with average results” are doing, you’re probably going to end up average.

What proud defenders of the college income data are really doing is reducing individuals to statistic and arguing for being part of the middle, which is certainly better than being at the bottom, but it wasn’t enough for me.

And if being average isn’t enough for you, I suggest you stop obsessing over the data, stop following what everyone else is doing, and create your own path. Life is much more fun that way.

This is part 1 of a 2 part series on the future of higher education and career launch.

The real “revolution” in higher education is happening, but most of us are looking in the wrong direction at so-called “alternative” programs.

These “alternative” programs are popping up everywhere, often with a ton of media attention. Many of these are good, many not so good,  but none are revolutionary. The “programatic” model, the one that takes 1, 2, 4 years of your life, remains a carryover from the existing university system. They are at best halfway steps.

The real revolution is happening much more quietly. Rather than finding some other program to take the place of school, the people participating in this revolution are asking “why do I need a program at all? Why can’t I create my own program and build my own credential?”

They’re starting businesses, connecting with mentors, curating the best educational resources from all around the world, launching personal projects, getting apprenticeships, working for free, writing books, and developing themselves in novel ways at a much faster pace than a traditional university course or even one of these alternatives allows.

They aren’t shackled to one program, one community, and one syllabus. They have the whole world from which to choose. Instead of purchasing programs, they’re connecting directly directly to the people who are doing the kinds of things they want to do with their lives.

Not only are they getting a world class education at a fraction of the cost, but they’re accomplishing it at an earlier age than we’re typically taught is possible.

Programs of course will always exist, but they will become more and more a la carte over time as people wake up to the reality that they don’t need expensive, lengthy tracked systems to get where they want to go in life.

This is the real revolution and that’s what we’re creating at Pathly. Pathly wasn’t created as an “alternative” to college or any other program or credential.

We’re in an entirely different category altogether and don’t consider the other options “options” at all in most cases because they’re too similar to school.

Most people don’t need 1 or 2 years and a permission slip to start working nor do they need any other expensive and lengthy program that effectively serves as a gatekeeper.

They need highly specific advice and guidance at a few pivotal moments in their career and education, theory backed up by experience, and a creator’s mindset. Everything else is just some variant of the school model in better and worse degrees that costs more time and money than is necessary.

This is where the future of education and work is heading. Individuals, not programs. Don’t miss out.