I recently posted an ad for some interns I wanted to bring on at Praxis. I expected to wait at least a few days before the first applications started coming in and a few more days at least to review them and make my decision.
Then I got an email from Diana Zitting within hours of my post going live.
Diana has no college degree (not that I’d care about that), but had some great sales experience from MaiLift during her time as a Praxis participant.
This is a great pitch email, so pay attention!
Hey Derek! Just saw your call for interns.
As you know, I’m hungry for more fulfilling work. I’ve started taking some calls with Praxis prospects, and I’ve loved every second of it. I leave the call refreshed and feeling like I’ve really been able to help someone with a huge decision that will impact them. It’s rewarding.
Additionally, I’m extremely coachable, and a very fast learner, who is willing to work any hour of the day.
Here’s a quick video explaining why I’d be a great for the Sales Development Intern position.
Let me know if you have any questions.
Looking forward to hearing back!
It’s short, to the point, and the video conveys and energy and tone that could not be delivered via email.
I wasn’t sold yet though. I had a lot of other candidates applying for the position and wanted to give everyone a look. I also wanted to see if she truly had the value creation mindset that I look for in all my hires.
Diana shot me this followup email not long after that convinced me there was no need to wait to review other candidates:
This one email told me pretty much all I needed to know to feel excited hiring her. She’s forward tilt, ambitious, committed to working at Praxis, and competent. She gave me 40 solid leads up front and a great idea for how we could use her in the role.
How could I say no?
I hired her that day and she’s been fantastic to work with.
Looking back now, she did something that I’ve never talked about on this blog: she made a video. That video was so much better than the text document that most of the other applicants sent over. It gave me a chance to see her on screen, hear her, and it was also much more intriguing to open when I saw it than a word document would have been.